Building Business Stories

Overview

Organizations are changing quickly: staff & customers are spread around the world, & everyone is deafened by the ‘noise’ of information overload. Yet modern employees still need to be able to influence & persuade in this fluid environment. Sharing of stories is a powerful way of cutting through. When we tell stories, people ‘get’ what we are saying – & they remember. Yet few in business systematically harness the power of story in the workplace.

HOW will you benefit

  • Discover how to get people hooked on you & your
    messages
  • Confidently present complex information, using stories to
    increase audience receptivity to ideas
  • Understand Denning’s categories, & how they can be used to move minds
  • Explain things in ways that connect with different
    audiences
  • Move beyond summaries & data dumps by leveraging
    dramatic tension & narrative

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WHO should enroll

Professionals across all industries
Entry-, mid-, and advanced-level professionals

WHAT you will learn

  • Introduction & benchmarking
  • Creating a message for action: why stories matter
  • The 8 kinds of stories & where to find them
  • Crafting story structures
  • Bringing stories to life
  • Revisiting the learnings and creating an Action Plan

What our Delegates Say

Meet Your Instructors

Our International Instructors have extensive EXPERIENCE & EDUCATION in their areas of EXPERTISE, which also makes them Inspirational Role Models for those who learn from them.

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