Developing Strategic Partnerships Training

The most successful businesses acknowledge that strategic partnerships offer a pathway to new markets, growth and enduring business value. During the course of this program, participants will engage in discussions of a range of real-life case studies illustrating how strategic partnerships can be successfully developed in a variety of different contexts and across industries.

Case studies are designed to enable participants to understand how businesses select strategic partners, build strategic alignment around mutual interests, foster trust and establish enduring mutually beneficial relationships. The case studies illustrate strategic partnerships designed to enter new markets, leverage customer relationships, foster innovation and technological development, reduce operating costs, enhance competitive positioning and gain customer loyalty.

Participants will examine what makes a strategic partnership sustainable while gaining insight into some of the more common challenges involved in establishing a business partnership. Key aspects include stakeholder management, negotiation skills, communication strategies, governance issues, managing conflict, partnership assessment and performance.

By linking the concepts to a practical business world, participants gain a much clearer insight into how business partnerships can be developed and sustained. Interactive discussions and a variety of scenario-based exercises give participants an opportunity to apply effective business partnership principles to their specific business circumstances. Participants are expected to finish the program with increased awareness, skills and confidence to develop strategic partnerships that create business value.