Driving Digital Strategy

Overview

Digital technologies are transforming every industry, and many companies need to reinvent their business to survive in this dynamic environment. Rising to the digital challenge often involves creating new business models, finding new ways to innovate, leveraging digital and social marketing tools to engage with consumers, and designing new organizational structures to spark entrepreneurship. Specifically designed for senior executives who play a strategic role in shaping corporate strategy.

HOW will you benefit

  • Understand the changing rules of Business & prepare for uncertainty arising there from
  • Challenges, faced by well established companies operating for decades, due to Digitization
  • How to design your strategy when consumer behavior is constantly changing
  • Will provide you with a comprehensive framework and set of tools for developing and implementing a digital business strategy

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WHO should enroll

  • Project/ Process Heads
  • Chief Operating Officers
  • Chief Technology Officer
  • HR Managers & VPs
  • Executive Officers
  • Marketing Managers
  • Managing Directors

WHAT you will learn

  • Navigating a new landscape where industry boundaries are blurring and competition is being redefined
  • Developing business models that make digital transformation a key part of the organization’s core strategy
  • Building platforms, managing ecosystems, and leveraging open innovation
  • Engaging consumers through digital, social, and mobile marketing

What our Delegates Say

Meet Your Instructors

Our International Instructors have extensive EXPERIENCE & EDUCATION in their areas of EXPERTISE, which also makes them Inspirational Role Models for those who learn from them.

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