Key Client Management

Overview

The Key Client Management Workshop helps organisations in retaining and maximising the profitability of key and valued clients, which is essential to the survival of any company. After all, excellent client management means that your clients will continue to give you business and build brand loyalty.

“People don't deal with companies, they deal with People.”

HOW will you benefit

  • It helps professionals learn to take a project management
    approach to business development.
  • Learn about the whole customer life cycle from being a Suspect to a Client.
  • Professionals relate well to this approach as it provides a disciplined focus on the activities required for successful
    business generation. Key

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WHO should enroll

Executives who manage a
portfolio of Clients.

WHAT you will learn

Key Client Management:

  • Understand or refresh the art and science of Client Management.

Segmenting the Client Base:

  • The role of Customer Segmentation in revenues.

Managing Existing Work:

  • The science of prioritisation to be an effective Manager.

Proactive Client Defence:

  • Defending the needs of your clients for the long term.

Marketing to Clients:

  • The role of marketing to a portfolio of clients.

Cross-selling & Up-selling:

  • The power of cross selling and up-selling to your existing customers.

Relationship Management:

  • How to build a strong relationship with Clients.

Key Client Planning:

  • Planning and Mapping the customer Profile.

What our Delegates Say

Meet Your Instructors

Our International Instructors have extensive EXPERIENCE & EDUCATION in their areas of EXPERTISE, which also makes them Inspirational Role Models for those who learn from them.

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